by markrogers on January 6, 2012
The World Wide Web is shrinking. Thanks to Google places – small, local businesses stand a chance of reaching local customers in a way that national companies never can.
Google Places, Google Adwords Express and Google Local are tailored to the small business, optimised for a local search. 97% of consumers search for local businesses online. A potential customer searches for “plumber, dartford” or “sports shop, tonbridge” on their smart phone and your number appears top of the list. The can click direct to call you. Instant. Effective.
This, coupled with customer reviews, images, a description of your business & even time limited offers makes for an impressive advertising cocktail.
1. Online advertising like Google Places is the way of the future, and it will soon replace paper phone directory listings.
2. Google Places is free.
3. When your Google Places listing is optimized properly, your business listing appears on the first page of Google.
4. You can offer discounts and coupons for one day, one week, or one month.
5. Your website, physical mailing address, and your phone number are displayed in your listing, which allows customers to find you more quickly and to get the information they need.
6. Mobile phone users can find your business listing immediately, and they don’t need a computer to do it.
7. You will receive more traffic and new customers.
8. You don’t need a physical retail or warehouse location to get accepted into Google Places.
9. By using citations and reviews, your Google Places will move up in ranking. With high ranking, within eight weeks, rather than eight months or eight years, your free advertising with Google Places will bring you more targeted customers faster than traditional organic methods.
10. Finally, and the most important to your financial goals, is that because it is so easy for customers to find your business listing, you will make more money than you did before your business was listed in Google Places.
The sooner you have your Google Places page working for you, the quicker your customers will find you. You could do this yourself, but if you’d like it to be optimised for your business, achieving better results, then we can do it for you for only £95. Get in touch
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